Conversion-Driven eCommerce Website
Conversion-Driven eCommerce Website
Conversion-Driven eCommerce Website
Vix Protection is a niche brand specializing in high-performance ski leggings designed to protect and enhance mobility in extreme conditions. Focused on a single product category, Vix Protection carved out a unique space in the winter sports market by offering ski wear that combines style with advanced protection. With a dedicated following of skiers seeking both comfort and durability, Vix Protection needed to expand their reach and improve their online presence to match their brand’s elite reputation.
Vix Protection is a niche brand specializing in high-performance ski leggings designed to protect and enhance mobility in extreme conditions. Focused on a single product category, Vix Protection carved out a unique space in the winter sports market by offering ski wear that combines style with advanced protection. With a dedicated following of skiers seeking both comfort and durability, Vix Protection needed to expand their reach and improve their online presence to match their brand’s elite reputation.
Vix Protection is a niche brand specializing in high-performance ski leggings designed to protect and enhance mobility in extreme conditions. Focused on a single product category, Vix Protection carved out a unique space in the winter sports market by offering ski wear that combines style with advanced protection. With a dedicated following of skiers seeking both comfort and durability, Vix Protection needed to expand their reach and improve their online presence to match their brand’s elite reputation.
Headquarters
Headquarters
NYC, New York, USA
NYC, New York, USA
NYC, New York, USA
Founded
Founded
2019
2019
2019
Industry
Industry
E-commerce
E-commerce
E-commerce
Company size
Company size
11-50
11-50
11-50
Challenge
Challenge
Challenge
Vix Protection needed an eCommerce platform that would reflect their innovative spirit while meeting the demands of a growing, global customer base. The challenge? Building a Shopify site that could handle the pressure of high traffic during peak seasons, deliver a seamless shopping experience, and increase conversions. With a target market of over 55 Million Skiers worldwide, Vix Protection needed a solution that combined sleek design, high-speed performance, and the ability to scale effortlessly as their brand took off. Salik Labs was brought in to make it happen.
Vix Protection needed an eCommerce platform that would reflect their innovative spirit while meeting the demands of a growing, global customer base. The challenge? Building a Shopify site that could handle the pressure of high traffic during peak seasons, deliver a seamless shopping experience, and increase conversions. With a target market of over 55 Million Skiers worldwide, Vix Protection needed a solution that combined sleek design, high-speed performance, and the ability to scale effortlessly as their brand took off. Salik Labs was brought in to make it happen.
Vix Protection needed an eCommerce platform that would reflect their innovative spirit while meeting the demands of a growing, global customer base. The challenge? Building a Shopify site that could handle the pressure of high traffic during peak seasons, deliver a seamless shopping experience, and increase conversions. With a target market of over 55 Million Skiers worldwide, Vix Protection needed a solution that combined sleek design, high-speed performance, and the ability to scale effortlessly as their brand took off. Salik Labs was brought in to make it happen.
Results
Results
Results
After multiple iterations, Vix Protection’s Shopify store wasn’t just a storefront; it became a conversion machine.
We achieved a 35% increase in overall conversion rates, with mobile sales up by 25%.
The streamlined shopping experience, fast load times, and bold design resonated with the target audience, keeping them engaged and converting more often.
After multiple iterations, Vix Protection’s Shopify store wasn’t just a storefront; it became a conversion machine.
We achieved a 35% increase in overall conversion rates, with mobile sales up by 25%.
The streamlined shopping experience, fast load times, and bold design resonated with the target audience, keeping them engaged and converting more often.
After multiple iterations, Vix Protection’s Shopify store wasn’t just a storefront; it became a conversion machine.
We achieved a 35% increase in overall conversion rates, with mobile sales up by 25%.
The streamlined shopping experience, fast load times, and bold design resonated with the target audience, keeping them engaged and converting more often.
35%
35%
35%
Improved onboarding process
Improved onboarding process
Improved onboarding process
25%
25%
25%
Increase in user retention
Increase in user retention
Increase in user retention
84%
84%
84%
Increase in time spent on website
Increase in time spent on website
Increase in time spent on website
Process
Process
Process
Iteration 1:
Style Meets Functionality
We kicked things off with a bold, sleek design, mirroring Vix Protection’s high-performance gear. Our first iteration was all about clean visuals—integrating high-definition product images with a user-friendly navigation that helped shoppers find the right gear quickly. The challenge? Balancing the aesthetic with fast load times, especially for users in high-traffic periods like ski season.
While the initial design was visually stunning, conversion rates were underwhelming. The site was getting traffic, but customers weren’t always making it to checkout. Time to refine.
Professional Product Photography:
At this stage, we recognized that showcasing Vix Protection’s leggings with the right visuals could make or break the user experience. To elevate the product’s appeal, we arranged a professional photography session, capturing the ski leggings in action. These high-quality images—shot in dynamic, wintry environments—highlighted the leggings' functionality, comfort, and style, ensuring potential customers could see the product in its best light.
Iteration 2:
Streamlining the Path to Purchase
With insights from heatmaps and analytics, we identified pain points: too many clicks to get to the product and an overly complex checkout process. In this iteration, we simplified product discovery, added quick views, and introduced a one-click add-to-cart option. We also refined the checkout process, eliminating unnecessary steps for a faster, smoother experience.
Result? Conversion rates improved by 15%, but we knew there was still room to optimize further.
Iteration 3:
Speed, Personalization, and Mobile Optimization
Now we focused on performance—speed was everything. We optimized the site for faster load times, improving both the desktop and mobile experience. Vix Protection’s audience needed a seamless mobile experience, especially since a large percentage of their customers were on the go. Our final iteration included mobile-first design tweaks and personalized product recommendations based on browsing behavior.
This is where the magic happened: conversion rates jumped by another 20%, and mobile purchases surged as customers enjoyed the fluid, optimized experience.
Iteration 1:
Style Meets Functionality
We kicked things off with a bold, sleek design, mirroring Vix Protection’s high-performance gear. Our first iteration was all about clean visuals—integrating high-definition product images with a user-friendly navigation that helped shoppers find the right gear quickly. The challenge? Balancing the aesthetic with fast load times, especially for users in high-traffic periods like ski season.
While the initial design was visually stunning, conversion rates were underwhelming. The site was getting traffic, but customers weren’t always making it to checkout. Time to refine.
Professional Product Photography:
At this stage, we recognized that showcasing Vix Protection’s leggings with the right visuals could make or break the user experience. To elevate the product’s appeal, we arranged a professional photography session, capturing the ski leggings in action. These high-quality images—shot in dynamic, wintry environments—highlighted the leggings' functionality, comfort, and style, ensuring potential customers could see the product in its best light.
Iteration 2:
Streamlining the Path to Purchase
With insights from heatmaps and analytics, we identified pain points: too many clicks to get to the product and an overly complex checkout process. In this iteration, we simplified product discovery, added quick views, and introduced a one-click add-to-cart option. We also refined the checkout process, eliminating unnecessary steps for a faster, smoother experience.
Result? Conversion rates improved by 15%, but we knew there was still room to optimize further.
Iteration 3:
Speed, Personalization, and Mobile Optimization
Now we focused on performance—speed was everything. We optimized the site for faster load times, improving both the desktop and mobile experience. Vix Protection’s audience needed a seamless mobile experience, especially since a large percentage of their customers were on the go. Our final iteration included mobile-first design tweaks and personalized product recommendations based on browsing behavior.
This is where the magic happened: conversion rates jumped by another 20%, and mobile purchases surged as customers enjoyed the fluid, optimized experience.
Iteration 1:
Style Meets Functionality
We kicked things off with a bold, sleek design, mirroring Vix Protection’s high-performance gear. Our first iteration was all about clean visuals—integrating high-definition product images with a user-friendly navigation that helped shoppers find the right gear quickly. The challenge? Balancing the aesthetic with fast load times, especially for users in high-traffic periods like ski season.
While the initial design was visually stunning, conversion rates were underwhelming. The site was getting traffic, but customers weren’t always making it to checkout. Time to refine.
Professional Product Photography:
At this stage, we recognized that showcasing Vix Protection’s leggings with the right visuals could make or break the user experience. To elevate the product’s appeal, we arranged a professional photography session, capturing the ski leggings in action. These high-quality images—shot in dynamic, wintry environments—highlighted the leggings' functionality, comfort, and style, ensuring potential customers could see the product in its best light.
Iteration 2:
Streamlining the Path to Purchase
With insights from heatmaps and analytics, we identified pain points: too many clicks to get to the product and an overly complex checkout process. In this iteration, we simplified product discovery, added quick views, and introduced a one-click add-to-cart option. We also refined the checkout process, eliminating unnecessary steps for a faster, smoother experience.
Result? Conversion rates improved by 15%, but we knew there was still room to optimize further.
Iteration 3:
Speed, Personalization, and Mobile Optimization
Now we focused on performance—speed was everything. We optimized the site for faster load times, improving both the desktop and mobile experience. Vix Protection’s audience needed a seamless mobile experience, especially since a large percentage of their customers were on the go. Our final iteration included mobile-first design tweaks and personalized product recommendations based on browsing behavior.
This is where the magic happened: conversion rates jumped by another 20%, and mobile purchases surged as customers enjoyed the fluid, optimized experience.
Conclusion
Conclusion
Conclusion
We successfully transformed their online presence into a dynamic eCommerce platform that effectively showcases their premium winter apparel. By prioritizing high-quality visuals, user-centric design, and optimized performance, we crafted a shopping experience that resonates with their target audience. Vix Protection is now positioned as a leader in the ski wear market, ready to attract and engage customers while paving the way for future growth and innovation.
We successfully transformed their online presence into a dynamic eCommerce platform that effectively showcases their premium winter apparel. By prioritizing high-quality visuals, user-centric design, and optimized performance, we crafted a shopping experience that resonates with their target audience. Vix Protection is now positioned as a leader in the ski wear market, ready to attract and engage customers while paving the way for future growth and innovation.
We successfully transformed their online presence into a dynamic eCommerce platform that effectively showcases their premium winter apparel. By prioritizing high-quality visuals, user-centric design, and optimized performance, we crafted a shopping experience that resonates with their target audience. Vix Protection is now positioned as a leader in the ski wear market, ready to attract and engage customers while paving the way for future growth and innovation.
Scaling for you
For Startups, With Startups
We've been where you are. We understand the hustle, the late nights, and the need to ship fast without compromising quality. Salik Labs was built by a team who knows what it takes to get your product to market, win over investors, and scale at hyperspeed.
Scaling for you
For Startups, With Startups
We've been where you are. We understand the hustle, the late nights, and the need to ship fast without compromising quality. Salik Labs was built by a team who knows what it takes to get your product to market, win over investors, and scale at hyperspeed.
Scaling for you
For Startups, With Startups
We've been where you are. We understand the hustle, the late nights, and the need to ship fast without compromising quality. Salik Labs was built by a team who knows what it takes to get your product to market, win over investors, and scale at hyperspeed.
