Question 1

What is Salik Labs?

Accepted Answer

Salik Labs is a venture studio in Islamabad, Pakistan. We co-build startups with founders, on equity or paid terms, and launch ventures of our own.

Question 2

What does Salik Labs do?

Accepted Answer

We design, build and scale digital products alongside founders. Strategy, design and development come together in one connected process.

Question 3

How is Salik Labs different from an agency?

Accepted Answer

An agency delivers tasks. We work as your venture partner, not your vendor, and focus on the growth constraints that decide whether users understand, trust and adopt your product. We don't just deliver and disappear: we embed, collaborate and build alongside you. Clarity over complexity: We make your product instantly understandable so users don't drop off. Decisions that move metrics: Every change is tied to activation, conversion or retention. One team, no friction: Strategy, design and build move together so nothing gets lost.

Question 4

Where is Salik Labs based?

Accepted Answer

Islamabad, Pakistan, at the National Science & Technology Park (NSTP), NUST, H-12.

Question 5

Do you work with international clients?

Accepted Answer

Yes. We work with founders and teams in Pakistan and around the world.

Question 6

How many projects have you delivered?

Accepted Answer

More than 500 digital projects, turning ambitious ideas into scalable products.

Question 7

Is Salik Labs hiring?

Accepted Answer

We're always looking for talented people. See open roles on our careers page.

Question 8

What is a venture studio?

Accepted Answer

A venture studio builds startups rather than only funding them. It brings its own product, design and engineering team and works alongside founders from idea to launch and growth.

Question 9

Is a venture studio the same as a startup studio or venture builder?

Accepted Answer

Yes. The three terms describe the same model: a company with a standing team that builds new startups.

Question 10

How is a venture studio different from an accelerator?

Accepted Answer

Accelerators run time-boxed programmes, usually about three months, with mentorship and a small cheque. A venture studio builds the product with you, day to day, for as long as it takes.

Question 11

How is a venture studio different from a VC?

Accepted Answer

VCs invest capital and advise from the board. A venture studio does the work: it designs the product, writes the code and shapes the go-to-market with the founding team.

Question 12

Why build with a venture studio instead of hiring my own team?

Accepted Answer

You skip the months spent hiring a first team. Because the studio is building from day one, your product gets in front of users sooner.

Question 13

What stage is a venture studio best for?

Accepted Answer

Anywhere from idea to growth. We work with founders before launch and with companies scaling an existing product.

Question 14

How does Salik Labs work with founders?

Accepted Answer

Two ways, and some partnerships combine both. We agree the terms together before any work starts. Paid engagements: Founders hire our team to design, build and scale their product, from brand and UX through engineering and launch. Equity partnerships: We co-build with the founding team and take a stake instead of, or alongside, fees.

Question 15

What is an equity partnership?

Accepted Answer

We co-build the product with your founding team and take a stake in the company instead of, or alongside, fees.

Question 16

Does Salik Labs take equity?

Accepted Answer

Sometimes. Equity partnerships are agreed case by case. Many founders work with us on a paid basis instead.

Question 17

How are equity terms decided?

Accepted Answer

Terms depend on the stage of the company and how much of the product we build. We agree them together before any work starts.

Question 18

Can I combine equity and fees?

Accepted Answer

Yes. Some partnerships are equity only, some are fees only, and some are a mix of both.

Question 19

What is a paid engagement?

Accepted Answer

Founders hire our team to design, build and scale their product, from brand and UX through engineering and launch.

Question 20

Does Salik Labs start its own companies?

Accepted Answer

Yes. We start ventures in-house, validate the idea and build the product before bringing on founders and operators to run them. Crucible and BILTY are ventures of our own.

Question 21

Can I join one of your ventures as a founder or operator?

Accepted Answer

Possibly. We bring on founders and operators to run our in-house ventures. Get in touch through the contact page and tell us about yourself.

Question 22

How does your process work?

Accepted Answer

Four stages: Align, Build, Launch, Scale. We agree on the goal, ship in short iterations, put the product in front of real users, then fix what slows growth. You always see what has been built and what comes next, and we stay involved from kickoff through launch and beyond. Align: We agree on the problem, the users and what success looks like before any design or code begins. We get clear on your product, your users and where growth is breaking, so we're solving the right problem from day one. Build: We design and ship the product in short, visible iterations, so you see progress as it happens. Design and engineering move together, with no handoffs or silos. Launch: We put the product in front of real users and measure what happens. We ship fast, test quickly and learn immediately, so every feature is validated against real user behaviour. Scale: We fix what slows growth in positioning, UX and conversion. We double down on what works and keep performance and trust strong while expanding your reach.

Question 23

How quickly will I see progress?

Accepted Answer

Most of our clients see measurable progress within the first few weeks.

Question 24

How will I know how the work is going?

Accepted Answer

We work in short, visible iterations, so you always see what has been built and what comes next.

Question 25

Do you support products after launch?

Accepted Answer

Yes. We stay involved from kickoff through launch and beyond, helping you improve and scale the product.

Question 26

What services do you offer?

Accepted Answer

Strategy, design and development in one connected process, covering brand, UX, engineering, launch and growth. Strategy & Consulting: Identify what's blocking growth and define how to fix it. Design System & UI: Create cohesive design systems that scale with your product and brand. Development & Performance: Build fast, reliable and performant applications that delight users. Audits and Growth: Measure, optimize and scale what's already working.

Question 27

Do you only build new products?

Accepted Answer

No. We also help existing products grow by fixing what slows them down in positioning, UX and conversion.

Question 28

My product isn't converting. Can you help?

Accepted Answer

Yes. Most products don't fail because of engineering. They fail because users don't understand, trust or act, and that's the layer we work on.

Question 29

Who will be working on my product?

Accepted Answer

A cross-functional team of designers, developers and strategists working together, not a single freelancer or a handoff between vendors.

Question 30

How do you measure results?

Accepted Answer

We agree on what success looks like at the start, then track performance through meaningful metrics and user insights. Every change is tied to activation, conversion or retention.

Question 31

What is Doomsday Studios?

Accepted Answer

Doomsday Studios is the creative studio by Salik Labs. It handles brand identities, cinematic content, creative campaigns and digital experiences.

Question 32

Can you handle branding as well as the product?

Accepted Answer

Yes. Product branding is part of our process, and Doomsday Studios takes on wider brand and creative work.

Question 33

Which industries do you work in?

Accepted Answer

Travel, healthcare, fintech, edtech, food, logistics, ERP and CRM, and ecommerce.

Question 34

Do you only work with startups?

Accepted Answer

No. We work with everyone from solopreneurs to enterprises, with the same care at every scale.

Question 35

What have you built?

Accepted Answer

Ventures and products across careers, healthcare and logistics, including: Crucible, a careers platform: Moves talent from learning to employment by linking skills, certification and hiring. Candidates choose from 50+ high-demand career pathways, earn verifiable skill badges through proctored exams, and build one portable profile. Matching uses vector similarity to produce real ATS and match scores, and recruiters run the whole hiring pipeline from one dashboard. 500+ professionals certified and 300+ AI interviews completed. GAIA Health, a connected healthcare ecosystem: Brings people, healthcare professionals and providers into one trusted digital ecosystem. Individuals track 20+ symptoms and 6 wellness areas (sleep, hydration, stress, nutrition, activity and mood), see daily check-ins and weekly and monthly analytics, and choose what health data is shared and with whom. A connected doctor portal handles appointments, patient information and care coordination. 1,000+ patients onboarded. BILTY, a logistics marketplace across Pakistan: One platform for booking home moving, water tankers, construction materials, vehicle rentals and 10+ other logistics services. Customers pick MAX, PLUS or LITE vehicles to suit their load, send smaller items with Mini BILTY, and follow live trips in the mobile app, while an admin dashboard manages orders, drivers and vehicles. 50K+ transportation requests supported and 4M+ gallons of water supplied.

Question 36

Where can I see your past work?

Accepted Answer

Our case studies page walks through how we built Crucible, GAIA Health, BILTY and more.

Question 37

Who have you partnered with?

Accepted Answer

Founders and companies including GAIA Health, DMBlitz, xpander.ai, Faisal Movers, Vestra, Maré Alta, Spectup, Everlead IQ and many more.

Question 38

My industry isn't listed. Can you still help?

Accepted Answer

Probably. We build digital products, and that work carries across industries. Tell us what you're building and we'll be honest about whether we're the right fit.

Question 39

How do I pitch an idea to Salik Labs?

Accepted Answer

Tell us what you're building through the contact page. We'll reply to set up a call and work out whether a paid engagement or an equity partnership fits.

Question 40

I only have an idea. Is that too early?

Accepted Answer

No. We work with founders from the idea stage and help shape the problem, the users and the product before building it.

Question 41

How do I get in touch?

Accepted Answer

Three ways: Email: info@saliklabs.com Book a call: Pick a date and time on our contact page. Visit: NSTP, NUST, H-12, Islamabad.

Question 42

Can I book a call directly?

Accepted Answer

Yes. Pick a date and time on our contact page and we'll meet you there.

Question 43

What should I prepare before our first call?

Accepted Answer

You don't need a polished pitch. It helps to have: Your goals and your challenges. The idea or product you want to build. Anything you already have, such as research, designs or an existing product.

Question 44

What happens after I reach out?

Accepted Answer

We set up a call to understand your goals, then recommend the right way to work together. 1. You tell us what you're building: Through the contact page or by email. 2. We set up a call: To understand your goals, your challenges and what you want to build. 3. We recommend how to work together: A paid engagement, an equity partnership or a mix of both, with the terms agreed together before any work starts.

Question 45

How much does it cost to work with Salik Labs?

Accepted Answer

It depends on the scope of the work and the stage of your company. We scope every engagement after our first call so you know the terms before we start.

Question 46

Is the first call free?

Accepted Answer

Yes. The first call is for understanding your goals and whether we're the right fit, with no commitment.

Question 47

Will you sign an NDA?

Accepted Answer

Yes. We're happy to sign an NDA before you share details of your idea.

Question 48

Who owns the product you build?

Accepted Answer

In paid engagements, you own what we build for you. In equity partnerships, ownership follows the terms we agree together.

We design, build, and scale. As your venture partner, not your vendor

Proof, not promises.

Built with partners. Proven in the real world.

Design with purpose Build with impact

Design with purpose Build with impact

Human-Centred Digital Experiences

Everything Your Product Needs

500+ Digital Projects delivered

Cross-Functional Product Teams

Support Beyond Delivery

Results You Can Measure

Solopreneurs to Enterprises. Every scale, same care.

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