BILTY: logistics marketplace case study
Overview
BILTY makes goods transportation simpler, faster, and more accessible across Pakistan. Salik Labs designed a reliable digital marketplace that connects customers with trusted transport services, vehicle rentals, home movement, and cargo solutions through one seamless booking experience.
The Challenge
Goods transportation in Pakistan is often fragmented, manual, and difficult to coordinate, making it challenging for customers to find reliable vehicles, compare services, and track shipment details.
The challenge was to present BILTY’s wide range of logistics services in a way that felt simple, dependable, and accessible—while clearly communicating its value to individuals, businesses, transporters, and commercial partners.
Strategic Objective
Make transportation services easier to discover, book, and manage through one digital platform
Connect customers with reliable transporters and suitable vehicles for different logistics needs
Improve trust and transparency through clear service details, shipment information, and dependable support
Build a scalable marketplace that can support more vehicle types, locations, logistics services, and business partnerships across Pakistan
Nationwide Impact
Making goods transportation simpler and more accessible
BILTY brings customers, transporters, and logistics services into one connected digital marketplace. By helping individuals and businesses find suitable vehicles, book transportation, and manage different movement needs more efficiently, the platform creates a faster and more reliable way to move goods across Pakistan. For transporters, it opens access to more customers and consistent business opportunities—bringing greater visibility, convenience, and trust to a traditionally fragmented industry.
Transportation requests supported
A growing network of individuals and businesses using Bilty to book reliable vehicles and manage their logistics needs with greater convenience.
Logistics services in one place
Home Movement, Crush & Limestone, Vehicle Rental, Cement, Water Bowser, and much more brought together on one platform.
Gallons of water supplied
Delivered safely and reliably to homes, businesses, and construction sites across Pakistan.
key features
Everything customers, businesses, and transport partners need to book vehicles, manage shipments, and move goods with greater confidence.
All-in-One Logistics Marketplace
Book home moving, water tankers, construction materials, vehicle rentals and other logistics services from one platform.
Flexible Vehicle Selection
Choose from MAX, PLUS and LITE vehicles with multiple sizes and body types based on your load and delivery needs.
Quick and Simple Booking
Submit booking requests digitally, select the required service and arrange transportation without lengthy manual coordination.
Mini BILTY Deliveries
Send parcels, documents and smaller items conveniently through a dedicated lightweight delivery service.
Live Trip Monitoring
View ongoing trips, pickup and drop-off locations and journey progress directly through the BILTY mobile application.
Centralized Admin Management
Manage orders, drivers, vehicles, customers and booking requests through a powerful dashboard with real-time operational insights.