Ventures & Case Studies

General

Salik Labs is a venture studio in Islamabad, Pakistan. We co-build startups with founders, on equity or paid terms, and launch ventures of our own.

We design, build and scale digital products alongside founders. Strategy, design and development come together in one connected process.

An agency delivers tasks. We work as your venture partner, not your vendor, and focus on the growth constraints that decide whether users understand, trust and adopt your product. We don't just deliver and disappear: we embed, collaborate and build alongside you.

Clarity over complexity We make your product instantly understandable so users don't drop off.
Decisions that move metrics Every change is tied to activation, conversion or retention.
One team, no friction Strategy, design and build move together so nothing gets lost.

Islamabad, Pakistan, at the National Science & Technology Park (NSTP), NUST, H-12.

Yes. We work with founders and teams in Pakistan and around the world.

More than 500 digital projects, turning ambitious ideas into scalable products.

We're always looking for talented people. See open roles on our careers page.

Careers

Venture Studio

A venture studio builds startups rather than only funding them. It brings its own product, design and engineering team and works alongside founders from idea to launch and growth.

Yes. The three terms describe the same model: a company with a standing team that builds new startups.

Accelerators run time-boxed programmes, usually about three months, with mentorship and a small cheque. A venture studio builds the product with you, day to day, for as long as it takes.

VCs invest capital and advise from the board. A venture studio does the work: it designs the product, writes the code and shapes the go-to-market with the founding team.

You skip the months spent hiring a first team. Because the studio is building from day one, your product gets in front of users sooner.

Anywhere from idea to growth. We work with founders before launch and with companies scaling an existing product.

Partnerships & Equity

Two ways, and some partnerships combine both. We agree the terms together before any work starts.

Paid engagements Founders hire our team to design, build and scale their product, from brand and UX through engineering and launch.
Equity partnerships We co-build with the founding team and take a stake instead of, or alongside, fees.

We co-build the product with your founding team and take a stake in the company instead of, or alongside, fees.

Sometimes. Equity partnerships are agreed case by case. Many founders work with us on a paid basis instead.

Terms depend on the stage of the company and how much of the product we build. We agree them together before any work starts.

Yes. Some partnerships are equity only, some are fees only, and some are a mix of both.

Founders hire our team to design, build and scale their product, from brand and UX through engineering and launch.

Yes. We start ventures in-house, validate the idea and build the product before bringing on founders and operators to run them. Crucible and BILTY are ventures of our own.

Crucible case study BILTY case study

Possibly. We bring on founders and operators to run our in-house ventures. Get in touch through the contact page and tell us about yourself.

Contact us

Our Process

Four stages: Align, Build, Launch, Scale. We agree on the goal, ship in short iterations, put the product in front of real users, then fix what slows growth. You always see what has been built and what comes next, and we stay involved from kickoff through launch and beyond.

Align We agree on the problem, the users and what success looks like before any design or code begins. We get clear on your product, your users and where growth is breaking, so we're solving the right problem from day one.
Build We design and ship the product in short, visible iterations, so you see progress as it happens. Design and engineering move together, with no handoffs or silos.
Launch We put the product in front of real users and measure what happens. We ship fast, test quickly and learn immediately, so every feature is validated against real user behaviour.
Scale We fix what slows growth in positioning, UX and conversion. We double down on what works and keep performance and trust strong while expanding your reach.

Most of our clients see measurable progress within the first few weeks.

We work in short, visible iterations, so you always see what has been built and what comes next.

Yes. We stay involved from kickoff through launch and beyond, helping you improve and scale the product.

Services

Strategy, design and development in one connected process, covering brand, UX, engineering, launch and growth.

Strategy & Consulting Identify what's blocking growth and define how to fix it.
Design System & UI Create cohesive design systems that scale with your product and brand.
Development & Performance Build fast, reliable and performant applications that delight users.
Audits and Growth Measure, optimize and scale what's already working.

No. We also help existing products grow by fixing what slows them down in positioning, UX and conversion.

Yes. Most products don't fail because of engineering. They fail because users don't understand, trust or act, and that's the layer we work on.

A cross-functional team of designers, developers and strategists working together, not a single freelancer or a handoff between vendors.

We agree on what success looks like at the start, then track performance through meaningful metrics and user insights. Every change is tied to activation, conversion or retention.

Doomsday Studios is the creative studio by Salik Labs. It handles brand identities, cinematic content, creative campaigns and digital experiences.

Yes. Product branding is part of our process, and Doomsday Studios takes on wider brand and creative work.

Industries & Work

Travel, healthcare, fintech, edtech, food, logistics, ERP and CRM, and ecommerce.

No. We work with everyone from solopreneurs to enterprises, with the same care at every scale.

Ventures and products across careers, healthcare and logistics, including:

Crucible, a careers platform Moves talent from learning to employment by linking skills, certification and hiring. Candidates choose from 50+ high-demand career pathways, earn verifiable skill badges through proctored exams, and build one portable profile. Matching uses vector similarity to produce real ATS and match scores, and recruiters run the whole hiring pipeline from one dashboard. 500+ professionals certified and 300+ AI interviews completed.
GAIA Health, a connected healthcare ecosystem Brings people, healthcare professionals and providers into one trusted digital ecosystem. Individuals track 20+ symptoms and 6 wellness areas (sleep, hydration, stress, nutrition, activity and mood), see daily check-ins and weekly and monthly analytics, and choose what health data is shared and with whom. A connected doctor portal handles appointments, patient information and care coordination. 1,000+ patients onboarded.
BILTY, a logistics marketplace across Pakistan One platform for booking home moving, water tankers, construction materials, vehicle rentals and 10+ other logistics services. Customers pick MAX, PLUS or LITE vehicles to suit their load, send smaller items with Mini BILTY, and follow live trips in the mobile app, while an admin dashboard manages orders, drivers and vehicles. 50K+ transportation requests supported and 4M+ gallons of water supplied.

Our case studies page walks through how we built Crucible, GAIA Health, BILTY and more.

All case studies Crucible GAIA Health BILTY

Founders and companies including GAIA Health, DMBlitz, xpander.ai, Faisal Movers, Vestra, Maré Alta, Spectup, Everlead IQ and many more.

Probably. We build digital products, and that work carries across industries. Tell us what you're building and we'll be honest about whether we're the right fit.

Getting Started

Tell us what you're building through the contact page. We'll reply to set up a call and work out whether a paid engagement or an equity partnership fits.

Contact us

No. We work with founders from the idea stage and help shape the problem, the users and the product before building it.

Three ways:

Email info@saliklabs.com
Book a call Pick a date and time on our contact page.
Visit NSTP, NUST, H-12, Islamabad.

Contact us

Yes. Pick a date and time on our contact page and we'll meet you there.

Contact us

You don't need a polished pitch. It helps to have:

Your goals and your challenges.
The idea or product you want to build.
Anything you already have, such as research, designs or an existing product.

We set up a call to understand your goals, then recommend the right way to work together.

1. You tell us what you're building Through the contact page or by email.
2. We set up a call To understand your goals, your challenges and what you want to build.
3. We recommend how to work together A paid engagement, an equity partnership or a mix of both, with the terms agreed together before any work starts.

Pricing & Terms

It depends on the scope of the work and the stage of your company. We scope every engagement after our first call so you know the terms before we start.

Yes. The first call is for understanding your goals and whether we're the right fit, with no commitment.

Yes. We're happy to sign an NDA before you share details of your idea.

In paid engagements, you own what we build for you. In equity partnerships, ownership follows the terms we agree together.

Built with partners. Proven in the real world.

Let’s turn your ideas into something meaningful.

Select a Date & Time

Got questions?

Still have questions?

General

Venture Studio

Partnerships & Equity

Our Process

Services

Industries & Work

Getting Started

Pricing & Terms

Built with partners. Proven in the real world.

Ventures and case studies

Let’s turn your ideas into something meaningful.

Select a Date & Time

Still have questions?

General

What is Salik Labs?

What does Salik Labs do?

How is Salik Labs different from an agency?

Where is Salik Labs based?

Do you work with international clients?

How many projects have you delivered?

Is Salik Labs hiring?

Venture Studio

What is a venture studio?

Is a venture studio the same as a startup studio or venture builder?

How is a venture studio different from an accelerator?

How is a venture studio different from a VC?

Why build with a venture studio instead of hiring my own team?

What stage is a venture studio best for?

Partnerships & Equity

How does Salik Labs work with founders?

What is an equity partnership?

Does Salik Labs take equity?

How are equity terms decided?

Can I combine equity and fees?

What is a paid engagement?

Does Salik Labs start its own companies?

Can I join one of your ventures as a founder or operator?

Our Process

How does your process work?

How quickly will I see progress?

How will I know how the work is going?

Do you support products after launch?

Services

What services do you offer?

Do you only build new products?

My product isn't converting. Can you help?

Who will be working on my product?

How do you measure results?

What is Doomsday Studios?

Can you handle branding as well as the product?

Industries & Work

Which industries do you work in?

Do you only work with startups?

What have you built?

Where can I see your past work?

Who have you partnered with?

My industry isn't listed. Can you still help?

Getting Started

How do I pitch an idea to Salik Labs?

I only have an idea. Is that too early?

How do I get in touch?

Can I book a call directly?

What should I prepare before our first call?

What happens after I reach out?

Pricing & Terms

How much does it cost to work with Salik Labs?

Is the first call free?

Will you sign an NDA?

Who owns the product you build?